Filters

Click any row in a report, or press F and choose a dimension. Filters apply to every metric, graph and list at once.

Operators

Operator	Matches
is	The exact value
is not	Everything except the value
contains	Values with the text anywhere in them
does not contain	Values without it

Add several values to one filter to match any of them. In is filters, * is a wildcard: /blog/* matches every page under /blog/.

Goal filters

Filtering by a goal switches the dashboard into conversion mode, so the numbers describe visitors who completed it.

Filters in the Stats API

The same logic is available in the Stats API with the filters parameter.