Reports
Every list has a Details view with search and paging.
Sources
- Channels: Direct, Organic Search, Organic Social, Organic Video, Paid Search, Paid Social, Paid Other, Email, Display, Affiliates and Referral. AI assistants such as ChatGPT and Gemini count as referral sources
- Sources: the referring site or app
- UTM campaigns: medium, source, campaign, content and term
Channels and sources come from the referrer and utm_* parameters. The ref and source query parameters are also understood.
Pages
Top pages, entry pages and exit pages.
Locations
A world map, then countries, regions and cities. Locations need geolocation; behind Cloudflare, Vercel or CloudFront they work with no setup.
Devices
Browsers, operating systems and device types. Device type is based on window width and the user agent.